The more authority a website ( domain ) has the more valuable its links are. But Domain Authority and Page Authority can be quite confusing. How do you get more and how do they influence your Google rankings.
If you imagine your website is a glass, the more juice you have in your glass the higher up your site will sit in Google results and the more authority your site will earn. More link juice = higher authority.
Every link from another website fills up your link juice. The more authority a linking website has, the more link juice it pours into your glass for each link. This all happens while never depleting the link juice of the original website. The trick is to get a lot of link juice from fewer links rather than a few drops of link juice from a lot of websites.
That is the million dollar question if you would like to know more, send us an email and we will tell you.